"The Land of Wine and Food" campaign is a partnership between the California Travel & Tourism Commission (CTTC) and the Wine Institute. A cornerstone of the campaign is a national TV and print advertising program featuring Governor Schwarzenegger and wine and food celebrities promoting California and directing consumers to www.LandofWineandFood.com, which highlights the state's wine and food discoveries to the fast‐growing travel segment of culinary connoisseurs ‐‐ and those who aspire to be ‐‐from a local Californian's point of view. CTTC is a nonprofit organization with a mission to develop and maintain marketing programs ‐ in partnership with the state's travelindustry ‐ that keep California top‐of‐mind as a premier travel destination. Established in 1934, the California Wine Institute is the public policy advocacy group of over 1,100 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization also works to enhance the economic and environmental health of its communities and the state through its leadership in sustainable winegrowing and winemaking practices.

PRESS RELEASES AND MEDIA MATERIALS

California Travel & Tourism Commission and Wine Institute Launch National "Land of Wine and Food" Campaign

The Land of Wine and Food Web Site Key Features

Make A Date to Taste- Mark Your Calendar for California's Top Wine and Food Events

The True Taste of California- Food Movements in California Keep Diners on the Cutting Edge of Culinary Trends

Raise a Glass- Wine Programs Help Visitors Bring a Taste of the Golden State Home

Cooking Like a Californian- Culinary Programs Help Visitors Bring the California Lifestyle Home

California's Wine Community: Stewards of the Land

California Wine Country Trends: State Boasting Growth in Emerging Regions, Wineries and Green Practices, Mirrored by Rising Consumer Interest

California Wine: Liquid Gold